Case Study: Go Green or Go Home
Item: goingreen™ Stapled Appointment Calendar
Purpose: Promote awareness of recycling programs and provide recycling information to the community
Audience: Residents of the company’s service area
In an effort to get information out to area residents on eco-conscious living, the local refuse and recycling company used this goingreen™ appointment calendar. During recycling seminars at schools, the Can Man mascot attended and handed out the calendar to children so they could take them home to their parents. They also distributed the calendars at recycling facilities. This calendar served its purpose as a valuable public service to residents and helped the company earn additional money with people recycling more items and making “green” choices.
Source: BIC Graphic